COVID-19 Communications: Promoting Prevention Measures and Vaccine Confidence

Mary Madison, RN, RAC-CT, CDP
Clinical Consultant – Briggs Healthcare

This March 2021 NFID (National Foundation for Infectious Diseases) report is well worth your time to review.  It’s 20 pages packed with pertinent information and infographics.

“By definition, a pandemic is the worldwide spread of a new disease. In this environment, new scientific discoveries and evolving public health recommendations based on emerging knowledge should not only be expected but welcomed. However, individuals and communities have been overwhelmed by changing and mixed messages from public health and political leaders, as well as evolving recommendations and state-by-state variances in public health responses.

These perceptions are compounded by the ease and speed with which public health misinformation, especially about vaccines, spreads. As COVID-19 vaccines are being rolled out across the nation, the perception of a rushed approval process intensifies existing vaccine hesitancy, leading many to question the safety and effectiveness of new vaccines.

Controlling the COVID-19 pandemic requires widespread adherence to recommended preventive measures as well as vaccine confidence. The public health community cannot achieve this alone. Professionals and organizations across sectors must take steps to build trust in public health guidelines and support social norming of prevention behaviors. Central to these efforts are tailored and cohesive communications that provide clear information, address concerns, and motivate action.”

Share and review the report with your team. 

NFID is also hosting a webinar on Thursday, April 29, 2021 at 12:00 PM (ET): COVID-19 Communications: Real-World Insights to Promote Vaccine Acceptance

Join NFID, the American College Health Association, National Medical Association, and Business Group on Health for a panel discussion with experts sharing practical strategies and real-world insights to reach key audiences, including communities of color, employees, and college students. 

NFID Medical Director William Schaffner, MD, will moderate a panel discussion with NFID President-Elect Patricia A. Stinchfield, MS, CPNP; Oliver T. Brooks, MD, Immediate Past-President, National Medical Association; Michael J. Huey, MD, Interim Chief Executive Officer, American College Health Association; and Brenna Shebel, Vice President, Business Group on Health.

The discussion will focus on strategies for implementing the communications framework outlined in the NFID report, COVID-19 Communications: Promoting Prevention Measures and Vaccine Acceptance. (Remember, this hyperlink is in the 1st paragraph of this blog.)

Register for this free webinar here.  Another great resource from NFID.