Community Champions Video Launch (CMS)

Mary Madison, RN, RAC-CT, CDP 
Clinical Consultant – Briggs Healthcare

On May 5, 2021, as a part of CMS’ ongoing COVID response efforts to support the long-term care community, we debuted our first social media videos highlighting staff, also referred to as Community Champions, who moved from being initially uncertain about receiving the COVID-19 vaccine to accepting the vaccine– and encouraging their peers to do the same.

Throughout the COVID-19 pandemic, staff in nursing homes have been providing ongoing care to our nation’s most vulnerable.  This social media campaign is intended to help increase vaccine acceptance amongst long-term care staff. Please like and share our Community Champions video:  We can do this!

Questions about the COVID 19 vaccines?  Visit

This initial video is 1 minute 50 seconds in length and features actual staff.

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